Marketing

You know when you’re on the plane and you see those silly interviews with CEOs of companies you’ve never heard of, in industries you didn’t know existed, making products you doubt you’d ever buy?  I always knew those interviews were "placed" and paid for, but it never occurred to me how much they actually cost.…

If you know me, you know I’m a huge fan of the post-apocalyptic film genre.  Destroy the earth, get rid of all the people, and make me scavenge for leftover food in the debris field of the planet and I’m happy. I just saw a trailer for a new show on Anheuser-Busch’s web channel called,…

Can someone explain to me why Rep. Foley is checking into an alcohol rehab center when his real problem is that he’s a pedophile?  (That’s rhetorical, don’t answer) I think it’s actually probably a pretty good tactic to confess to a lesser evil.  When someone says you’re a pedophile, say "No, I’m an alcoholic!". I…

In case you’re living under a rock, a Danish newspaper ran a cartoon depicting the Prophet Muhummad.  Images of the Prophet are forbidden in Islam, and Muslims around the world complained and demonstrated.  Then, to prove that the Europeans are better at being sanctimonious pricks than even Americans are, several European newspapers ran it again…

I caught this quote today in a Washington Post article about the high price of textbooks for college students. Bruce Hildebrand of the Association of American Publishers said professors choose which books to assign, and they can choose a simple text or one that includes such things as online tutoring and tests. "The average cost…

My job at Mindshare has had a million incarnations. 

Well, maybe not a million, four exactly.