You know when you’re on the plane and you see those silly interviews with CEOs of companies you’ve never heard of, in industries you didn’t know existed, making products you doubt you’d ever buy? I always knew those interviews were "placed" and paid for, but it never occurred to me how much they actually cost.
I got a spam today that outlines pricing, and now I know. What I didn’t realize is just how freaking cheap they really are. For about $3,000 you too can torture family and business travelers for a few weeks during the holiday season.
Time Sensitive Material
Due to the outstanding success of our "America’s Innovators" Talk Radio Show,
I am pleased to announce we’ve extended the show to air worldwide on Northwest
Airlines during December 2007.
This special advertorial presents
one-on-one interviews and compelling profiles of industry innovators — from
small businesses to large enterprises — the people and companies that make up
the backbone of business in America and are rarely heard from.
like to personally invite you to participate in this special show with your own
interview segment. Your interview will air for one full month on Northwest
Airlines reaching 700,000 potential listeners. This opportunity requires a
small distribution fee (see participation details and costs
Regularly featured guests include President Jimmy Carter, Donald
Trump, Steve Forbes, Charles Schwab, Sumner Redstone, Micheal Dell, Leeza
Gibbons, Tony Robbins, Suze Orman, Ben Stein and more.
Space is very limited and our commitment deadline is Tuesday, July 24th
(although we have until the mid August to record your interview segment).
Please see participation details and costs below.
12155 Riverside Drive
Los Angeles, CA 91607
800-238-0772 Toll Free
PARTICIPATION DETAILS AND COSTS
Our creative team of writers will produce a dynamic one-on-one interview and
will script everything in advance with your final editorial control. The
interview is pre-recorded and can be done over the phone and will take 15-20
Due to our fast approaching deadline, we’re offering the last two slots on
our December edition for only $2,995 (normally $5,500). We need a commitment to
secure your space by Tuesday, July 24th.
1. Production, placement and distribution of a 3-minute
interview/profile to air worldwide on "America’s Innovators" Talk Radio Show on
2,880 audio-equipped Northwest Airlines worldwide flights reaching 700,000
during December 2007
2. "America’s Innovators" program listing in Northwest
World Traveler Magazine (349,000 monthly copies).
3. Rebroadcast of interview
on our website with link to your site for 1 year.
4. Digital audio file of
interview for promotional and marketing purposes.
5. "As heard on Northwest
Airlines" logo for airing of interview on your website.
6. All turnkey
production including scripting, recording, editing, mastering and
7. Total cost for all of t! he above is only $2,995 (normally