Archive for March 2008
What does the Theory of 1,000 True Fans means for public relations, public affairs, and non-profits?
If you were paying any attention to the the music industry last year, you may have noticed that Radiohead ran an experiment where they basically gave away their latest album online a "pay what you want" model. Two amazing things happened: over the course of a few months 1.2 million people downloaded it; and on…
Read MoreClay Shirky’s long-awaited book, “Here Comes Everybody”
Pretty much everyone who’s ever heard Clay Shirky perfectly analyze an online trend has said to themselves, "Damn, I’m gonna go buy that guy’s book!" Until now, no such book existed. Your wait is over. At the Supernova 2007 conference, organizer Kevin Werbach asked Clay Shirky to provoke the audience. In a brief nine minutes,…
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