Pretty much everyone who’s ever heard Clay Shirky perfectly analyze an online trend has said to themselves, "Damn, I’m gonna go buy that guy’s book!" Until now, no such book existed.
Your wait is over.
At the Supernova 2007 conference, organizer
Kevin Werbach asked Clay Shirky to provoke the audience. In a brief
nine minutes, Shirky boiled the success of online communities like
Wikipedia, open source software, and candidates like Ron Paul down to
five simple words: the Internet run on love.
Love of an idea, love of a person, even the unlikely love of a piece of
software. As silly as it may sound, the concept of love of software
has proved itself beyond doubt with the success of everything from the
Firefox web browser to the Apache webserver, both products that have
active, well-funded corporate opponents trying to dislodge them.
To understand how these communities form, you need to read Clay Shirky’s new book, "Here Comes Everybody".
my partner’s book, "Media Rules", I cannot recommend Shirky’s new book
strongly enough as a method of explaining why everything is different
now in the way that you speak to the public, your customers, and your
I’ve known Clay Shirky as an acquaintance for over ten
years from my time living in New York, and he’s one of the people whose
writing about online communities and the power of digital communication
has always been in short supply. He’s been somewhat stingy with his
prose, not publishing three books a year like Seth Godin and his
ghostwriters, but instead lavishing his gems on small articles here and
there that I don’t always notice.
I can happily say that the
things that Shirky says are miles more insightful than anything I might
write. Stop reading my newsletter for today and go order his book, you
won’t be sorry.