Reactions to the iPod Shuffle

Fans of my column on the iPod Shuffle’s marketing techniques will remember that I said the worst thing that the existing makers of flash music players could do was to abandon the market to Apple, moving upstream. Thankfully, they have not done that.

Instead they have decided to cut their prices and compete with Apple. I can’t say I’d want to be in this space now, competing with the Apple brand, but if they can truly equal them in price and capacity, things like the LCD display will finally make a difference.

Comments are closed.