By the end of fiscal year 2008, discontinue warmed breakfast sandwiches at our North American stores
made this decision because, in short, the scent of the warmed
sandwiches interferes with the coffee aroma in our stores, which is key
to the coffee experience that forges our connection with
customers. Moreover, while our customers liked our sandwiches, they
told us that they missed the aroma of coffee. We will continue offering
warmed pastries and selling lunch, but there will be some modifications
to the line up, as is our normal practice. The highest priority for our
food team is to develop the right offerings to complement our superior
coffee and espresso beverages.
I’m one of those people that really doesn’t use their nose very much for a number of reasons, so I never really noticed. Sarah says it’s true though, and so I think it’s sayonara. I suppose I won’t need to limit myself to $50 / month in Starbucks expenditures, that number can go down quite a bit now without the breakfast sandwich cost.