This is a really good idea. Starbucks’ food engineers have figured out how to make a breakfast sandwich that tastes a lot better and a lot fresher than most other fast food places but whose preparation is really very little work. (the associates just stick it in a warmer/toaster)
I’ve become addicted to them, and it’s certainly going to create new dollars from people who only bought coffee before. It will probably also sell coffee to people who only want to get something to eat, and now have Starbucks as an option.